As a Senior Visual Designer, I was responsible for developing the strategy and building out visuals, components, and guidelines for design elements used across YouTube's product and marketing areas.

I crafted the YouTube Creator brands flexible visual system, including frame design, color, photography treatments, layout style, and graphic elements into a comprehensive guide for internal and external partners. The guidelines incorporated a vibrant color palette, playful typography, and authentic imagery to resonate with creators.

I designed colorful, bold, and abstract illustrations to create visually engaging and inclusive hero images for YouTube's brand guideline webstie and Google's DEI intiatives. These illustrations use vibrant colors, shapes, and photography in a whimsical and delightful way.

As the visual designer, I acted as the liaison between the brand and external partners to ensure brand consistency across our marketing websites and product landing pages. I addressed inconsistencies in typography and visual elements, resulting in a more unified brand experience for users across the pages.

Art Directed and designed the event branding toolkit for Creator Collective, building out a comprehensive guideline in less than a month that included gradients, typography usage, and a vibrant color palette.

Led the design of a new brand identity for Asians@, YouTube's internal employee resource group. The goal was to create a visual language that celebrated Asian cultures and fostered a sense of community and belonging. The new identity incorporated a custom logo inspired by Asian calligraphy and a warm and inviting color palette.

Art Directed the visual language for YouTube's event venue in Inglewood, California: YouTube Theater. This involved developing a comprehensive style guide that defined the venue's visual identity across all touchpoints, from digital signage to event collateral.