UI/UX
YouTube
2020-2024
Art Director - UI/UX Designer
As the visual designer, I acted as the liaison between the brand and external partners to ensure brand consistency across our marketing websites and product landing pages. I addressed inconsistencies in typography and visual elements, resulting in a more unified brand experience for users across the pages.
Background: I Art Directed, designed, and worked witih executives and external partners to develop information architecture, strategy, and concepts for new and existing websites throughout YouTube
How YouTube Works – A highly trafficked public facing website for YouTube bringing key product information to users on different features, news, and updates of the company. The problem was that the website became a one-stop-shop for all things YouTube, which is not the goal of the website. The website at its highest point had 155 unique URL’s – making finding content difficult and overall navigation quite hard to use.
I led the audit of the current website, collaborating with the project stakeholders to bring a better more advantageous approach to the navigation items. The structure had to remain somewhat anchored within the constraints of the internal website builder. I came up with a utilitarian design of the website with templates for agencies to build off of for any additional pages that may need to be created.
Creative Talent Roster – Working with engineers, designers, and crossfunctional teams, I developed a tool to bring in new talent into YouTube's freelance roster, focusing on DEI to bring in more individuals from specific communities.
YouTube Blog – Built out an updated homepage and individual components in Figma to create a refreshed look for the entire website.